The domain name market is both an ally and a nemesis in that if you can attain a domain name that meets your business' needs and goals you are truly fortunate, but if someone else owns the domain name you seek this can truly be an expensive challenge to overcome.
Domain names are much like beach-front property that can never be duplicated or built-over. Once secured, domain names can be put to work, left to lay dormant or used for Cash Parking purposes to generate income on the merit of the domain name alone.
If your business cannot find a suitable .com version (all the others are pretty much useless in the search engines, unless your business is a not for profit and then .org works fine or .edu for school applications) of a domain name you are not alone as they are becoming harder and harder to attain. A registrar like GoDaddy.com has many, "speculators" that have bought-up domains in the hopes of one day finding a buyer that must have that domain name. Fair market, right? Right! many say as both positive and negative domain names must be considered to both take advantage of the positive and downplay the negative as much as possible.
Your business must employ a domain name strategy that is comprehensive as buying domains from speculators, allowing your competition the opportunity to own them or having lecherous firms use them to thier advantage will cost your business dearly.
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