Are you old enough to remember the TV show "Quincy"? Jack Klugman played a medical forensics expert on TV for many years where he analyzed the deceased body to get clues as to how they expired. Yes, I am an old guy, but young enough to know that statistical forensics should be a part of your website's and your business' reputation management strategy, search engine optimization and content or layout analysis and maximization.
What is statistical forensics? Unlike with Quincy, websites are living organisms that accrue usage statistics on how, what and why people are using, or abusing, your website and online profile that must be analyzed in order to understand exactly what they are telling you. Just like with Quincy, clues can be derived from the body of statistics that will provide insight into how customers, competition and threats are poised for or against you so that one can better prepare themselves and their marketing to make the most of the good while minimizing the bad.
Over our 16 years I have found that many companies are attentive to their site usage statistics initially, but over time their interest decreases because lets face it, to most of us numbers are boring. However, in order to really succeed and / or to build appropriate offensive and defenses strategies, these boring numbers must be analyzed and understood to derive the, "clues" that will position your business ahead of the rest.
My personal background and education in finance gives us a unique perspective that others cannot provide. This knowledge, along with our years of experience on the web, can be your greatest ally so contact us today before you have to identify your website, or even worse your reputation, in the morgue.
Sales@otnmail.com
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