Mapping the User Pathways Through Your Website

Today we tried to buy tickets to an exhibit at a famous Los Angeles Art Museum, in conjunction with becoming members, but unfortunately their system was so poorly designed that we gave-up and only purchased the tickets and will have to become members on-site.

Had the museum had the forethought of how users would interact with their reservation and membership systems the process would have been much easier to utilize and would deliver the money to the business more quickly and allow us to already have our membership cards and to not take anymore time and effort in that quest. As well, if we do arrive and the lines are too long to get a membership within a reasonable amount of time then we may pass and the museum loses again.

Mapping out each user type that will interact with your website (including both the front-end and back-end users) and how those that are new and those that have registered already will be treated and what options or features to highlight or point them to are presented is paramount to the success and longevity of your online presence. From start to finish each user type must be identified and provided messaging that entices them to stay on the website and to explore all the highlights that your business wishes to provide the users.

With Google's new Panda algorithm the, "user experience" counts for-or-against your website's ability to be ranked on page #1 and that positioning can mean tens of thousands of dollars in savings from not having to pay for keywords or banner ad placements, which are becoming less and less effective as users seem to prefer "generic" listings as opposed to "pay to play" scenarios. Inversely, the money that can be generated from page #1 placements can be egregious.

Over The Net's 16+ years of experience in graphic design, website structure and functionality is an asset that your business deserves to possess. Let us help you provide the path to success online.