While your business' goals should be refined down from this start; all websites should either be the very best sales or customer service employee you could ever hope to hire, or even better, be capable of doing both jobs with ease.
When a customer or potential customer arrives at your website the message delivered must convey to the visitor that they are where they intended to be and the issue or need that they have can be resolved by utilizing the website. Why is this so important? Think about your own experiences and those times when you thought you could resolve a need or an issue via a website that you thought would for sure, "be the one", but alas fell short of the goal and you either left without further interaction or had to call or contact the company becuase the site left your situation unresolved. Not good, and more expensive to the business because now an actual person has to answer a call or email and the cost of that gets expensive per incident quickly especially when compared to the cost and value of having an effective website that resolves issues and sells products or services autonomously.
Take this concept to the next level and set sales or customer service performance goals for the website and check the sites usage statistics, sales information and data, contact form usage and other barometers of your website's activity to gauge how effectively these goals are being accomplished and where room for improvement lies.
The economy of scale and your ROI can improve greatly by building an effective employee instead of trying to hire one as all the sick days, workers comp issues, health care and other expenses related to employees are not relevant to the investment in your website because it will serve your business 24/7/365 without any of the issues or costs associated with an actual employee. Further, a maintenance contract with a reliable vendor to update your website would be a vendor relationship and not an employee type and would provide similar benefits in terms of not incurring the expense of hiring people to do these in-house.
Contact us today to help your business put forth the very best sales person and customer service representative you could ever hope for.
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