When launching a new business, either online or a tactile store-front, one of the first considerations must be "is the .com version of the domain name available?" Unless your business is a non-profit and can use the ".org" extension, you must try to attain the .com version of a domain name becuase all the other extensions are largely useless when it comes to being found by the search engines.
Try it yourself on any commercial or product centered term and see if you find any .net, .fm, .co, .am, .whatever sites are listed. See, I told you.
Why? .com was designated as "for commercial use" and subsequently if you want to be known as a commercial enterprise this is the choice you need.
As the web explodes it is harder and harder to find creative, easy to spell and easy to remember domain names and much like beach front property, if someone else owns it now it is going to be expensive usually to get it from them. Add to that any kind of revenue being generated from Cash Parking or click-through money and now the numbers are large enough to buy a beach front house in Malibu.
Over The Net owns and manages over 700 domain names and has the expertise and knowledge on how to be creative with your domain name strategy. As well, OTN has brokered deals for far less than anticipated and bought domain names on behalf of our customers.
Who registers the domain name, with whom it is registered, how many other domain names they own and so on also count positively, or not, with the search engines so if you start off in the hole it will only get deeper.
Contact us today to start the process of developing your internet and website strategy along with your needs and goals so that your business and customers get the right domain name and overall plan for success.
No comments:
Post a Comment