Tuesday, September 25, 2012

Search Engine Promotion - Fact or Fiction?

All the time you hear the pitch, "we can get your website to be #1 on Google searches" so is there merit to this claim? Probably not. Why not? There a ton of factors that your website is judged against and 99% of search engine promotions efforts fail to produce the claims made when you signed-up for their program because they don't play by the rules.

Here are some questions to ask when you are approached by any search engine optimization company:

  • How do you know that I do not already have page #1 results?
  • What search terms can I find your company by?
  • Most don't make it this far, but if you need more:
  • How many years have you been in business?
  • May I see a BBB report or some other validation?
  • May I have examples of clients and the search terms they have been found against?
  • That should about do it as nobody I have ever met from this field has ever cleared the bar, unfortunately as I've met a lot of these guys since 1997.

So how can we make this claim? Empirical evidence and honesty:

  • Page #1 for all of our customers is guaranteed for searches against your primary domain name.
  • Depending on the category of your industry, depth of your site, keyword ranges and other factors that we will always do our best for you to legitimize your website and claims for top rankings to all search engines so that all customer's websites can be found against as many search criteria and search engines as possible.
  • Economy of scale and the quality of website hosting are two criteria that we excel at providing our customers to their benefit with the search engines.
  • No adult or unsavory websites hosted.
  • Hand-coded websites that get results are built from the beginning to bring more business to your business!

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