We all want to get the most for every precious dollar we spend. This does not mean that our budgets can be incrementally smaller than our goals, however, there is a ratio of how much it should cost to attain the goals you have set for your online business.
Today's template and "quick and easy" website offers make it seem like cost is not a factor when building your web presence as you can design, market and promote these pseudo-sites exactly as if you had years of professional web building and search engine promotions experience. Why would you have the experience and not the company you're using to build this quick and easy version? Because they only pay lip-service to promoting your site and the search engines realize that if you're not willing to pay for the site to be correctly, they aren't going to index it.
So what should I expect to pay? That's like asking how much a car costs? There are some many variables to your needs and goals that each are unique and can be promoted accordingly to your goals. An full-on database driven site that manages millions of records, one that lets clients and customers manage their accounts by various reporting techniques and outputs, keeping it all safe and making it search engine optimized like Account Control Technology, Inc. and their customer payment site ACTEZPay.com is at the upper-end of the scale, while a Word Press site is more value oriented like Blue Heron Bikes in Berkeley, CA. and these sites fall somewhere between the two: GT Performance Products and the Barber Automotive Group.
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