How many domain names does your business utilize to drive traffic to your website? Did you know you could have multiple domain names pointing to your website? Did you know you can submit to Google each and every one of your domain names?
Domain names are your business' most cost-effective marketing tool for many reasons:
1) Keyword-rich domain names do not rely on your business being included for the search engines to index them to the benefit of your website so that if you business is called, "Over The Net" and you have the domain name, "WebsiteDesignVC.com" the two will be indexed separately but will always drive business to your site or landing page.
2) Create landing pages that are specific to your offerings and point the keyword-rich domain name that best reflects the content on that page i.e. myusedrv.com would point-to yourwebsite.com/usedrvselection so that people can go straight-to the content that they did a search for in Google, Yahoo! or Bing!
3) Keep your competition from getting the advantage! Buy domain names if for no other reason than to keep your competition from doing so and locking your business out of the results you need. At this point in the search engine evolution the .com extension is still King, but I am predicting that we'll soon see .google, .bing and other extensions that the search engines will favor, for obvious reasons, as it is becoming clearer and clearer the good old days of, "Giving the best results against the search done" is secondary to the bottom-line of the search engine company now.
4) Creativity. Show your customers that you're more then just a single domain name and that your company, products and services have a personality that can stand-alone as well as play as part of the team. Domains can be clever, memorable and topic-specific and are yours to use for as long as you pay the renewals so that each can be utilized as needed and be treated as assets for your business.
Bring more business to your business Over The Net!
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