Tuesday, June 16, 2015

Beware of scams!

This is a very obvious pursuit; Not getting scammed, but that is becoming more and more difficult every day and via every possible form of deception the bad guys can conjure.
In regards-to all things web-related beware of the following:

1) Domain name scams - Register, beware, you are in violation of, pay this or that to him or her are all red flags of something being amiss so do not click-on links within messages or call phone numbers provided in mailings as you will soon be out of time for certain and money if you fall for one of these scams.

2) Search Engine Optimization services - Over 95% of these offers are totally bogus and will only deliver your website unqualified traffic (porn) at best and at worst cause your site to be removed from search engine rankings altogether. If an offer is made by someone using an @aol.com, @gmail.com, @hotmail.com, @yahoo.com, etc... address, or you cannot find their business listed in Google or Bing!, bolt!

3) Website development services - Are you sure the person selling you the website is the person, or company, that is building your website? Too often people contract labor in foreign lands that are not ethical and intentionally flawed in their efforts so that your website is vulnerable and very difficult to update or maintain. You have to know and trust your web developer as they have access to you and YOUR CUSTOMER'S DATA! Weebly and Wix own your content so think about that before putting time and money into making their business better; put time and effort into making your business better!

4) Social Media services - Your brand has it's own voice and style, don't be fooled into spending money on content that does not reflect that voice or your brand! "Likes" do not equate into loyalty, customers or even fans most often so don't try to force your business on people, make it appealing for them to participate and support your business as this is a sustainable strategy that most all of these services do not care about as the quick hit is what they can provide, at best! Understand your audience, command your brand.

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